Making Human Rights Campaigns Effective While Limiting Unintended Consequences

Source: USAID | Year: 2017

This literature review investigates the effects and effectiveness of human rights awareness campaigns. The authors differentiate carefully between effectiveness and effects. “Effectiveness” refers to the degree to which a campaign reaches its intended goal(s) among the target population. “Effects” encompass effectiveness, but also includes the broader set of consequences—unintended and unexpected, perhaps negative—that result from carrying out a campaign.

Jointly authored by scholars from a range of disciplines, this report synthesizes scholarship bearing on these questions from diverse research traditions and assesses the interdisciplinary state of knowledge regarding the effects, both intended and unintended, of human rights awareness campaigns and the characteristics that make such awareness campaigns effective.

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