SBC Countering Corruption - Final Analysis Report
Source: USAID | Year: 2023
Drawing from the fields of psychology, neuroscience, economics, and political science, social and behavior change (SBC) is the application of theory-based approaches to address the factors that drive or enable behaviors at the individual, community, and/or societal levels. Approaches to change behaviors, attitudes, and norms are widely understood to form a critical part of efforts to counter corruption, but these approaches are currently poorly understood and underutilized. As a result, few large-scale anti-corruption initiatives have been informed by SBC insights—partly due to a lack of evidence on the effectiveness of SBC approaches for these efforts.
However, this research showed that many anti-corruption efforts do utilize some core SBC elements. This indicates that there is an opportunity to demystify SBC among anti-corruption implementers and partners to help them identify where they are already utilizing SBC elements, where more robust SBC elements and approaches may be appropriate or useful, and how to analyze SBC impact on key norms and behaviors.
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